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·         Los nuevos platillos atraerán a  jóvenes y familias que buscan economizar
·         KFC espera abrir tres locales más en este 2010 

Lunes 11 de enero de 2010. A partir de hoy, Kentucky Fried Chicken, lanza su agresiva promoción, con lo cual, consolida su liderazgo en marcar la pauta de promociones muy atractivas en los restaurantes de este tipo de comida.  

El Gerente de Marca y Ventas de KFC, Daniel Valverde, manifest√≥ que para este a√Īo 2010 vienen nuevas promociones a precios muy accesibles con el fin de premiar la lealtad de los clientes que siguen siendo fieles a la cadena de comidas r√°pidas. KFC, por tanto, retribuye el apetito de sus consumidores con una oferta variada de men√ļs econ√≥micos, para quienes reconocen en KFC comida de calidad y a buen precio.¬†¬†

Valverde agreg√≥ que estos cambios en el men√ļ de KFC tienen el objetivo de incrementar las ventas, que al cierre del 2009, cumplieron las metas y que permiti√≥ consolidar a la cadena de restaurantes como una empresa l√≠der en comida r√°pida en el pa√≠s y que incluso, para este a√Īo, espera abrir tres restaurantes m√°s para alcanzar los 27 locales en todo el pa√≠s.¬†¬†

Justo a Tu Gusto La plataforma de paquetes econ√≥micos y lanzada desde el 2009, llamada Justo a Tu Gusto, se renov√≥ para este enero del 2010 al incorporar el producto llamado GoGo, que es una deliciosa crispy strip de pechuga de pollo con queso americano, tomate, lechuga y salsa ranch, todo sobre un pan GoGo. Se mantiene el Popcorn Regular (Peque√Īo) y las dos piezas de pollo (combinaci√≥n ¬†muslo y cuarto). El precio de venta de los Justo A Tu Gusto es de 2200 colones e incluye acompa√Īamiento y refresco peque√Īo.¬†¬†¬†

Big Box VeranoPara los de gran apetito, el nuevo paquete llamado Big Box Verano, consta de una pieza de pollo (receta original o extra crispy), papas fritas peque√Īas, ensalada de repollo, refresco mediano ¬†y un GoGo, todo por el precio de 3450 colones.¬†

Mega Verano FamiliarKFC, consciente de que en esta √©poca hay que ahorrar y que los ni√Īos est√°n de vacaciones, lanz√≥ una agresiva promoci√≥n para el deleite de toda la familia. Se trata de la nueva promoci√≥n llamada Mega Verano a un precio de 8.800 colones. Incluye ocho piezas de pollo (muslos y cuartos en receta original o extra crispy), un refresco de dos litros, cuatro biscuits, un acompa√Īamiento familiar y platos vasos, tenedores y servilletas.¬†¬†¬†

Avalancha Oreo CapuccinoPara los amantes del dulce y como postre, KFC colocar√° en el mercado a partir de este lunes, su nueva versi√≥n del ya conocido Avalancha, el cu√°l se une a los de Snickers y Butterfinger. Esta nueva receta incluye trocitos de galleta Oreo mezclados en un helado de vainilla y ba√Īados en topping de caf√©. Su precio tambi√©n ser√° de 1050 colones.¬†¬†

Kentucky DoublesDebido al √©xito de estos dos s√°ndwiches, uno sin pan, KFC los mantendr√° en cartelera a manera de combo o a la carta. El precio para ambos ser√° el mismo: individual a 2500 colones, econ√≥mico a 3500, cl√°sico a 4000 y s√ļper a 4900. El cliente podr√° escoger si lo desea ‚Äúcon pan‚ÄĚ o ‚Äúsin pan‚ÄĚ. La versi√≥n sin pan continuar√° trayendo dos lonjas de queso.¬†¬†

Acerca de KFC en Costa Rica  En Costa Rica, la cadena de restaurantes Kentucky Fried Chicken, líder en comidas rápidas, fue constituida en octubre de 1969 y abrió el primer local en febrero de 1970, en el Paseo Colón.  Actualmente KFC cuenta con 24 restaurantes y da empleo a más de 600 personas en Costa Rica. Forma parte de la franquicia de comidas rápidas QSR International, también propietaria de los restaurantes Quiznos y Teriyaki.

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