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·         Los nuevos platillos atraerán a  jóvenes y familias que buscan economizar
·         KFC espera abrir tres locales más en este 2010 

Lunes 11 de enero de 2010. A partir de hoy, Kentucky Fried Chicken, lanza su agresiva promoción, con lo cual, consolida su liderazgo en marcar la pauta de promociones muy atractivas en los restaurantes de este tipo de comida.  

El Gerente de Marca y Ventas de KFC, Daniel Valverde, manifestó que para este año 2010 vienen nuevas promociones a precios muy accesibles con el fin de premiar la lealtad de los clientes que siguen siendo fieles a la cadena de comidas rápidas. KFC, por tanto, retribuye el apetito de sus consumidores con una oferta variada de menús económicos, para quienes reconocen en KFC comida de calidad y a buen precio.  

Valverde agregó que estos cambios en el menú de KFC tienen el objetivo de incrementar las ventas, que al cierre del 2009, cumplieron las metas y que permitió consolidar a la cadena de restaurantes como una empresa líder en comida rápida en el país y que incluso, para este año, espera abrir tres restaurantes más para alcanzar los 27 locales en todo el país.  

Justo a Tu Gusto La plataforma de paquetes económicos y lanzada desde el 2009, llamada Justo a Tu Gusto, se renovó para este enero del 2010 al incorporar el producto llamado GoGo, que es una deliciosa crispy strip de pechuga de pollo con queso americano, tomate, lechuga y salsa ranch, todo sobre un pan GoGo. Se mantiene el Popcorn Regular (Pequeño) y las dos piezas de pollo (combinación  muslo y cuarto). El precio de venta de los Justo A Tu Gusto es de 2200 colones e incluye acompañamiento y refresco pequeño.   

Big Box VeranoPara los de gran apetito, el nuevo paquete llamado Big Box Verano, consta de una pieza de pollo (receta original o extra crispy), papas fritas pequeñas, ensalada de repollo, refresco mediano  y un GoGo, todo por el precio de 3450 colones. 

Mega Verano FamiliarKFC, consciente de que en esta época hay que ahorrar y que los niños están de vacaciones, lanzó una agresiva promoción para el deleite de toda la familia. Se trata de la nueva promoción llamada Mega Verano a un precio de 8.800 colones. Incluye ocho piezas de pollo (muslos y cuartos en receta original o extra crispy), un refresco de dos litros, cuatro biscuits, un acompañamiento familiar y platos vasos, tenedores y servilletas.   

Avalancha Oreo CapuccinoPara los amantes del dulce y como postre, KFC colocará en el mercado a partir de este lunes, su nueva versión del ya conocido Avalancha, el cuál se une a los de Snickers y Butterfinger. Esta nueva receta incluye trocitos de galleta Oreo mezclados en un helado de vainilla y bañados en topping de café. Su precio también será de 1050 colones.  

Kentucky DoublesDebido al éxito de estos dos sándwiches, uno sin pan, KFC los mantendrá en cartelera a manera de combo o a la carta. El precio para ambos será el mismo: individual a 2500 colones, económico a 3500, clásico a 4000 y súper a 4900. El cliente podrá escoger si lo desea “con pan” o “sin pan”. La versión sin pan continuará trayendo dos lonjas de queso.  

Acerca de KFC en Costa Rica  En Costa Rica, la cadena de restaurantes Kentucky Fried Chicken, líder en comidas rápidas, fue constituida en octubre de 1969 y abrió el primer local en febrero de 1970, en el Paseo Colón.  Actualmente KFC cuenta con 24 restaurantes y da empleo a más de 600 personas en Costa Rica. Forma parte de la franquicia de comidas rápidas QSR International, también propietaria de los restaurantes Quiznos y Teriyaki.

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